Corporate Insight is proud to announce the release of our latest study, Mobile Innovators 2015! The study reviews the digital experience offered by leading financial apps in the payments, banking and investing space. We offer an inside view of the mobile design and capabilities offered by industry disruptors, giving established firms competitive insights to improve customer satisfaction and loyalty.
Millions of Americans are at risk of running out of money in retirement as, in general, Americans are living longer but saving less. This worrisome phenomenon has sparked a new trend that is beginning to take root in the life insurance industry: the sponsorship of 4.01k races, road races stretching 4.01 kilometers, or about 2.5 miles. Companies such as Prudential, Edward Jones and Nationwide have committed to sponsoring these aptly named fun runs to raise awareness for retirement savings.
As part of our Monitor Services, Corporate Insight provides clients with a quarterly analysis of key features and products, presented in the form of a matrix. The P&C matrix gives our clients an in-depth view of the available features and product offerings of the major U.S. issuers, analyzing information from over 15 major insurance companies.
With innovation comes excitement but also new dangers. That is the case currently with telematics, a technology that has revolutionized the auto insurance industry in recent years. Telematics tracks the movements and speeds of cars, but was recently used by cybersecurity researchers to turn off a Jeep Cherokee’s engine as it drove.
Digital technologies represent a vital avenue through which healthcare firms showcase plans, educate consumers and integrate members. People are now using tablets and mobile devices more often than traditional desktop computers to access health information – providing firms with a challenge:
How do we provide the optimal user experience across digital channels?
In our complimentary slide deck Responsive Design in the Healthcare Insurance Industry, we examine how leading firms in the healthcare industry have tackled this challenge by using responsive websites. The slide deck looks at:
- Public and private member responsive websites developed in 2014
- Pros and cons of leading firms' websites across the health insurance industry
- Predictions for website redesign in 2015 and beyond
Download the slide deck below!
- Increase in Popularity of App Redesigns and Touch ID – Firms launched both app designs and new features this month. Both Citi and Capital One released redesigned apps. Citi streamlined its navigational structure, while also including support for the Apple Watch and adding Touch ID. Capital One’s redesign allows clients to manage all Capital One, 360, Bank, Home and Auto Loan accounts from a single interface. The new centrally located app also includes a Profile Picture and Nickname feature. Farmers revamped its mobile app design to include digital ID cards, a bill pay feature and the ability to contact an agent. American Express recently redesigned both the iOS and Android apps to include a simplified navigational structure and Touch ID.
- Same-Sex Marriage Guides New Financial Policies – Both Prudential and TIAA-CREF added important content to their sites for same-sex couples following the recent Supreme Court ruling in favor of same-sex marriage. Prudential included a guide to address employee benefits and financial planning strategies for couples on its existing page addressing the issue. The firm also promoted the new guide in a press release. TIAA-CREF added a new page located in its Taxes section to help with financial planning for the LGBT community, and hosted a webinar to educate clients on the policy change effects.
- Social Campaigns Take Center Stage – A number of firms participated in social media campaigns this month. Allstate promoted a $1,000 safe driving contest on its Twitter and Facebook pages, asking users to enter by tagging the firm and using the hashtag #GetThereSafe. MetLife promoted #MetLifePride on its Twitter and Facebook accounts during New York City Pride Week, while Safeco began a new campaign encouraging customers to take an hour a day for their personal happiness. The campaign uses #MY60 and asks users to take the challenge to reclaim 60 minutes every day for their mental health.
Topics: Trends and Highlights
As part of our Monitor Services, Corporate Insight provides clients with a quarterly analysis of key features and/or products, presented in the form of a matrix.The two Bank Monitor matrices give our clients an in-depth view of the online platforms and offerings of the major U.S. issuers, analyzing information from over 15 major banks and their main accounts.
At Corporate Insight, we are always happy to discuss our latest research, thought leadership and findings with the press. Our analysts are frequently quoted in major media and industry publications including The Wall Street Journal, Financial Times, Ignites and The New York Times to name a few.
Our research was featured in a number of articles in July as were quotes from several of our analysts. This month's coverage includes articles on topics like tips for financial advisors and push notifications in mobile banking. Below are five articles we felt our readers would find particularly valuable:
Topics: CI In The News
Our quarterly Annuity and Life Insurance Product Update reviews new products released by annuity carriers and life insurers over the last quarter. To view past updates, check out the archive.
The slide deck below reviews the new annuity and life insurance products introduced in the second quarter of 2015.
The Credit Card Product Update slide deck examines new product releases from credit card carriers in our Credit Card Monitor coverage group.
Inside, we provide a rundown of the new credit cards introduced on the firms’ websites during the first six months of 2015, and highlight their key features.