The emergence of versatile and intuitive tablets and mobile phones has sparked a shift in web development, from mobile websites and apps to multi-platform responsive websites. The responsive design shift is a targeted approach for the construction and visual structure of sites, with the goal of providing an optimal user experience across all devices. In this slide deck, we examine how firms in the retirement and insurance industries have responded to growing consumer demand by introducing new and redesigned websites.
On May 4, a group of merchant partners launched the new Plenti Rewards Program. Plenti, sponsored by a number different entities including AT&T, Macy’s and Exxon, is an online rewards program requiring users to sign up through the program’s website. The free online program lets its clients use one rewards card across all the listed business partners to earn points and use points on purchases. American Express is also offering a rewards card giving incentive to earn and spend more points, which bodes well for the program’s future.
Topics: Credit Cards
Payment card fraud is an issue that concerns financial firms, business, and customers alike. According to an article from Fidelity National Information Services, payment card fraud could reach $10 billion or more in 2015, and a survey conducted by KRC Research in 2014 found that the majority of respondents were more likely to be concerned with personal credit or debit card security (93%) than with their own overall health (84%). With this in mind it is no surprise that financial institutions are constantly developing new safety measures, and some of the most interesting innovations are safety measures that allow customers to have a greater hand in protecting themselves. Discover recently made a leap forward with its release of Freeze It, a new security feature that allows clients to quickly freeze new purchases, cash advances or balance transfers on their credit card accounts from the firm’s website or mobile app.
Humana steps into the wearables space with its new Cue app, compatible with Apple devices operating on iOS 8.2 or higher as well as the Apple Watch. Since the induction of Apple Health last fall, the release of health- and fitness-related apps has rapidly escalated. Tech enthusiasts have been speculating for some time whether the Apple Watch will give fitness trackers a run for their money, given its advanced motion sensor technology and syncing capabilities to products like FitBit and Jawbone.
The brokerage industry is still abuzz from the recent release of Schwab’s Intelligent Portfolios, as competitors search for ways to regain their footing in the rapidly changing marketplace. This past month, in the latest retaliation to Schwab’s entry into the robo-advising sector, Wealthfront and Betterment both introduced tax-loss harvesting services to all account holders at no additional cost. Tax-loss harvesting – the practice of selling a security at a loss to defer capital gain taxes – was traditionally reserved for high-net-worth investors who could afford to pay advisors for the laborious process. In recent years, however, automated investment firms have attempted to reverse the exclusivity of the practice, opening it up to less affluent investors, by computerizing the process with algorithm-based technology. Robo-advising firms aim to revolutionize the brokerage practice, and Betterment and Wealthfront’s recent actions exemplify the larger trends within the industry.
- Brokerage Firms Release New Mobile Apps – In addition to the Apple Watch apps released by Fidelity, Charles Schwab and E*TRADE at the end of April, two firms – Morgan Stanley and UBS – released new apps for the Android platform and iPad/iPhone, respectively. Morgan Stanley’s first Android offering features identical capabilities to those of the firm’s iPhone app. The new UBS app offers detailed account information, credit card bill pay, funds transfers and advisor contact information. Similar to apps from its full-service competitors, the new UBS offering does not currently allow clients to trade.
- Banks Appeal to Foreign Language Speakers – Both Chase and Wells Fargo made strides in their efforts to appeal to an international clientele in April. Chase added a Change Preferred Language option to the private site that allows customers to choose a language via a dropdown menu that Chase will use to communicate with the customer in branches and over the phone. While the preference selection does not affect the language of statements or account-specific correspondences, Chase’s attempt to reach out to non-English speaking clients demonstrates a sense of personalized customer support that more banks should mirror. Wells Fargo went one step further in its outreach to foreign language speakers by adding a Spanish language capability to its mobile app. Though not currently available to all customers, the availability of the mobile banking app in Spanish will no doubt earn Wells Fargo favor and new customers in the USA’s Spanish-speaking community.
- Mobile Locator Tools Take Center Stage – Our P&C Insurance Monitor reported the implementation of new locator tools within the mobile apps of both GEICO and Liberty Mutual. GEICO’s ride locator tool allows users to share their current location with a friend or find a taxi provider. The new GEICO GPS-enabled Destinations tool also allows users to search for local places by category – Food & Drink, Activities, Outdoors & Recreation – and then sort results by distance and rating. Liberty Mutual’s locator tool lets users search for ATMs, gas stations and auto service stations. Users can either enter a keyword, or filter by type of service within a GPS-captured location, with results displayed in map or list format.
Topics: Trends and Highlights
Corporate Insight is excited to announce the launch of our new Social Media Update service to help marketers stay up-to-date on the latest trends and innovations across social media platforms. Through monthly reports, we arm you with the research necessary to effectively adapt, expand and optimize your social strategy.
The service reviews key updates to the major social media networks in areas that are relevant to businesses, including advertising, analytics, mobile updates, security, algorithm changes and many more. It also discusses the impact of the updates and gives additional resources to help you utilize the latest innovations.
Topics: Social Media
At Corporate Insight, we are always happy to discuss our latest research, thought leadership and findings with the press. Our analysts are frequently quoted in major media and industry publications including The Wall Street Journal, Financial Times, Ignites and The New York Times to name a few.
Our research was featured in a number of articles in April as were quotes from several of our analysts. Below are five articles we felt our readers would find particularly valuable:
Topics: CI In The News
Last week, Wells Fargo launched a new campaign called Why I Work that aims to build emotional connections with current and prospective clients through storytelling. The ads, which focus on the needs of diverse consumers, position Wells Fargo as a company that truly appreciates all of its customers. Diversity is a hot topic among millennials who, as baby boomers are retiring, continue to gain influence. In response to this trend, Wells Fargo is shifting its focus to diversity and inclusion, setting the bar for other financial institutions.
The Great Recession of 2008 spun the labor market into one of the most distressing phases in American history. With job losses soaring, unemployment increased to near post-war highs. Since then, labor market recovery has been sluggish, often indicating a disappointing economic landscape. This month, we discuss five notable commentaries that address the March jobs report – the most unfavorable in over a year.
Topics: Fund Thought Leadership Insights